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Black Friday 2026 is shaping up to be one of the best years for toy deals. Retailers are competing hard, and we’re already tracking early discounts from Amazon, Walmart, Target, and more. This page is your one-stop resource for every worthwhile toy deal this holiday season.
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We update this page throughout November and into Cyber Monday weekend. Bookmark it now and check back often — the best deals move fast.
When Do Black Friday Toy Deals Start in 2026?
Black Friday officially falls on November 27, 2026, but most major retailers start their toy deals weeks early.
- Amazon — Early Black Friday deals start November 1. Prime members get access 24 hours before everyone else.
- Walmart — Walmart Deals events begin the first week of November with three planned “waves” of drops.
- Target — Target Circle Week usually kicks off mid-November with toy price matching through Christmas.
- Best Buy — Electronics-focused, but strong on gaming and tech toys starting November 15.
Best Amazon Toy Deals (Black Friday 2026)
Top Amazon LEGO Deals
- LEGO Classic Large Creative Brick Box (790 pieces) — Reg. $49.99, Sale: $34.99 (30% off)
- LEGO City Police Station — Reg. $99.99, Sale: $69.99 (30% off)
- LEGO DUPLO Number Train — Reg. $19.99, Sale: $11.99 (40% off)
- LEGO Technic Monster Jam Megalodon — Reg. $19.99, Sale: $13.99 (30% off)
- LEGO Icons Botanical Garden — Reg. $129.99, Sale: $103.99 (20% off) — This is the #1 most wanted set; any discount is worth jumping on
For our full breakdown of the best brick sets, see our guide to the best LEGO sets for kids.
Top Amazon Action Figure & Doll Deals
- Barbie DreamCamper Vehicle — Reg. $79.99, Sale: $54.99 (31% off)
- Hot Wheels Ultimate Garage — Reg. $109.99, Sale: $74.99 (32% off)
- Marvel Legends 6″ Action Figure 3-Pack — Reg. $59.99, Sale: $39.99 (33% off)
- Barbie Fashionistas Multi-Pack — Reg. $39.99, Sale: $24.99 (38% off)
Top Amazon STEM & Educational Toy Deals
Hunting for learning toys? See our educational toys guide and STEM toys guide for full reviews of these picks.
- Osmo Little Genius Starter Kit — Reg. $79.99, Sale: $49.99 (38% off)
- Snap Circuits Junior 130 — Reg. $34.99, Sale: $20.99 (40% off)
- National Geographic Mega Fossil Dig Kit — Reg. $29.99, Sale: $17.99 (40% off)
- Learning Resources Botley 2.0 — Reg. $84.99, Sale: $59.99 (29% off)
- Magna-Tiles 150-Piece Set — Reg. $149.99, Sale: $104.99 (30% off)
Top Amazon Plush & Comfort Toy Deals
For detailed reviews, check our plush toys and stuffed animals guide and our Squishmallows vs Jellycat comparison.
- Squishmallows 24-Inch Unicorn — Reg. $49.99, Sale: $34.99 (30% off)
- Jellycat Bashful Bunny Medium — Reg. $25.00, Sale: $18.75 (25% off)
- Tonies Starter Set — Reg. $99.99, Sale: $69.99 (30% off)
Best Walmart Toy Deals (Black Friday 2026)
Walmart Exclusives & Doorbusters
Walmart consistently delivers the most aggressive doorbuster pricing. Here are the standout deals:
- Play-Doh All-in-One Creativity Center (40 cans) — Reg. $44.99, Sale: $25.00 (44% off) — Walmart exclusive price
- Nerf Elite 2.0 Family Blaster Pack — Reg. $59.99, Sale: $35.00 (42% off)
- Hot Wheels 50-Car Pack — Reg. $54.99, Sale: $29.88 (46% off)
- Crayola Inspiration Art Case (140 pieces) — Reg. $24.99, Sale: $14.97 (40% off)
- Baby Alive Grows Up Doll — Reg. $69.99, Sale: $39.97 (43% off)
Walmart Toy Rollbacks (Available Now)
- Melissa & Doug Wooden Tool Bench — Reg. $39.99, Rollback: $29.97
- Step2 Whisper Ride Cruiser — Reg. $54.99, Rollback: $39.97
- Kinetic Sand Sandcastle Set — Reg. $14.99, Rollback: $9.97
- Uno Attack Game — Reg. $19.99, Rollback: $14.97
Best Target Toy Deals (Black Friday 2026)
Target Circle Bonus Offers
Target’s strategy leans on gift card bonuses and Circle member savings rather than deep price cuts.
- Spend $50 on toys, get a $10 Target gift card — Available to all Circle members
- Spend $100 on toys, get a $25 Target gift card — Stack with sale prices for maximum value
- Buy 2, Get 1 Free on select board games — Including Throw Throw Burrito, Jenga Giant, and Ticket to Ride
Target Black Friday Toy Highlights
- LEGO Friends Heartlake City Set — Reg. $89.99, Sale: $62.99 (30% off)
- VTech KidiZoom Smartwatch DX3 — Reg. $64.99, Sale: $49.99 (23% off)
- Fujifilm Instax Mini 12 + Film Bundle — Reg. $99.99, Sale: $69.99 (30% off) — Target exclusive bundle
- Razor A6 Kick Scooter — Reg. $69.99, Sale: $49.99 (29% off)
- National Geographic Rock Tumbler — Reg. $49.99, Sale: $34.99 (30% off)
Best Deals by Toy Category
Best Outdoor Toy Deals
Outdoor toys see some of the deepest discounts on Black Friday since retailers clear seasonal inventory. See our best outdoor toys guide for full reviews.
- Razor A6 Scooter — $49.99 at Target (was $69.99)
- Stomp Rocket Original — $14.99 at Amazon (was $24.99)
- Step2 Naturally Playful Sandbox — $99.97 at Walmart (was $149.99)
- Little Tikes Cozy Coupe — $44.99 at Amazon (was $74.99)
Best Board Game Deals
See our best board games for kids guide for full reviews.
- Throw Throw Burrito — $14.99 at Amazon (was $24.99)
- Ticket to Ride — $29.99 at Target (was $49.99) — Target B2G1 eligible
- Jenga Giant — $24.99 at Walmart (was $39.99)
- Codenames — $9.99 at Amazon (was $19.99)
Best Video Game & Gaming Deals
- Nintendo Switch Sports — $34.99 at Best Buy (was $49.99)
- Mario Kart 8 Deluxe — $39.99 everywhere (was $59.99)
- Nintendo Switch OLED — $299.99 with $50 gift card at Target
Black Friday Toy Deal Hunting Tips
1. Build Your List Before Deals Drop
Know exactly what you want before the sales start. Use our Christmas Gift Guide to build your wish list, then set price alerts on Amazon using CamelCamelCamel or the Honey browser extension.
2. Compare Across Retailers
The same toy can be wildly different prices at different stores. Amazon might beat Walmart on LEGO, while Walmart crushes everyone on Play-Doh and Nerf. Check all four major retailers before clicking “buy.”
3. Check for Price Matching
Target and Best Buy both offer price matching against Amazon, Walmart, and each other. Found a lower price within 14 days of purchase? Request an adjustment.
4. Shop Early, Not Late
The best doorbusters sell out within hours. Online deals often go live at midnight or even Thanksgiving evening. Set alarms for the items you want most.
5. Stack Coupons and Cashback
Use browser extensions like Rakuten (cashback), Honey (automatic coupons), and Capital One Shopping. Stack Target Circle offers with RedCard 5% discount for maximum savings.
6. Check Again on Cyber Monday
Some deals actually improve on Cyber Monday (November 30). Electronics, gaming accessories, and educational tech toys often see their lowest prices on Monday. Our advice: buy standard toys on Black Friday, and revisit tech toys on Cyber Monday.
Deals We’re Tracking for Black Friday 2026
We’re watching these products for upcoming price drops. Bookmark this page — we update as deals go live:
- LEGO Icons Botanical Garden — Currently $129.99, expecting $99-109 range
- Magna-Tiles 150-Piece Set — Currently $149.99, expecting $99-109 range
- Tonies Starter Set + Disney Bundle — Currently $124.99, expecting $89-99 range
- VTech KidiZoom Smartwatch DX3 — Currently $64.99, expecting $44-54 range
For age-specific gift ideas to help you build your shopping list, visit our toddler toys guide, our toys for 5 year olds, or use our Gift Finder to quickly narrow down the perfect present.
Frequently Asked Questions
Most retailers launch toy deals well before Black Friday (November 27). Amazon kicks off early deals November 1, Walmart rolls out the first wave in early November, and Target’s Circle Week starts mid-November. The deepest doorbuster prices drop on Thanksgiving evening and Black Friday morning.
It depends on the toy. For popular items likely to sell out (like the LEGO Icons Botanical Garden), buy early to guarantee availability. For common toys from Nerf, Play-Doh, Barbie, and Hot Wheels, wait for Black Friday — discounts of 30-45% are typical. Set price alerts now so you’re ready either way.
Walmart typically offers the lowest absolute prices on doorbusters. Amazon has the widest selection and competitive LEGO deals. Target’s gift card bonuses and B2G1 offers provide strong overall value, especially for multi-item shopping. We recommend checking all four major retailers for each item on your list.
Nearly all Black Friday toy deals are available online. Amazon is online-only. Walmart and Target release most deals simultaneously online and in-store. A handful of extreme doorbusters may be in-store only, but those are becoming rare. Online shopping is the safest bet for securing the deals you want without fighting crowds.
For most toys, Black Friday offers the better price. However, tech-adjacent toys (coding robots, smartwatches, gaming accessories) sometimes see equal or better deals on Cyber Monday, especially on Amazon. Our rule of thumb: buy standard toys on Black Friday, and check tech toys again on Cyber Monday.
